Finding Flagship Content

The last post left off with me wondering about flagship content. Flagship content is creating a lot of content (ebook, large blog post, etc.) that's the anchor of your blog, can easily give people the idea of what your blog is about and then the content on your blog is an extension of this flagship content.

So I pondered the "Do the Unexpected" theme and couldn't come up with how that translated to flagship content. The brainstorming did lead me down the path of examining my life wish list and then I thought that might actually be a better fit.

So the flagship content could be discussing making a life list (something I've always done informally but now I'm creating a formal version) and setting goals and challenging yourself and then the blog content would be about how to execute the life list items.

So if I take my list from last time, I cross off the items that might not work under this theme.
- Make your own greeting cards like a professional designer
- Plan a trip with a tour guide (or with a tour guide's advice)
- Going from non-runner to running a half-marathon in months
- Be visited by the Vacation Fairy while on family vacations
- Do good work for charities while on vacation
- Stock up on groceries instead of buying a week's worth
- Spotlight other people's ideas (Kam's home photo studio)
- Defining happiness differently than others
- Take a mental health day
- Using your own vanity domain
- Take a gap year
- Using customized tinyurls for easy reference
- Converting home movies to DVD (with DVD menu and case label!)
- Discuss well-known people who do the unexpected
- Plan a GPS Scavenger Hunt
- Photo booth at home

Of course anything could be on the life list but these are just my guesses at things that might not be. However, it does open up some new thoughts that I could add to the list.

- Plan a Magical trip to Walt Disney World (I could write an ebook just on this!)
- Get an SLR camera and learn how to use it (Kam would have to make a guest appearance on this one)
- Learn how to make sushi rolls at home
- Make a cookbook containing just my own recipes
- Stay somewhere designed by Frank Lloyd-Wright
- Attend an Oprah show taping

etc., etc., etc. I could write possibilities on this for days.

This feels right. I reserve the right to change my mind. :)

Now I'm pondering what to call this. I've done a lot of research on life lists, bucket lists, etc., and it feels like those terms have been used a lot. None of the sites handles it very well though and I think there could be an opportunity there, especially since the Google traffic for these types of topics has stayed pretty steady.

Live like you are dying (song my Tim McGraw), the movie "The Bucket List," "The Last Lecture" was given by Randy Pausch, etc., these are all cultural references to this same idea.

Thesaurus.com has become my BFF lately for words like goal, list, execute, purpose, focus, concentrate,

Terminate your life list
We're all on borrowed time
My mission: accomplished
Live your life on purpose
Life with purpose
Life Concentrate

Nope, none of those will work for me. Next task: come up with something that DOES work. Stay tuned.